Scent is the most powerful of human senses; the visitor experience is significantly affected by scent, which creates lasting memories. Deploying an inspiring scent creates a pleasant space. For this reason, scent marketing can be used in many different ways in fitness and wellness areas. Not only does it ensure that unpleasant smells that can linger in a gym, such as perspiration, are removed; it also increases customer satisfaction, which eventually increases motivation, the length of stay, and the consumption volume in the relaxation area.
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