Scent is the most powerful of human senses; the customer experience is significantly affected by scent, which creates lasting memories. Deploying an inspiring scent creates a pleasant space. Therefore, scent marketing can be used in several ways in hospitality environments. Not only does it ensure that unpleasant scents such as alcohol, smoke, or perspiration are removed; it also increases customer satisfaction which eventually increases the length of stay, consumption volume, and expenditure.
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