Music sets the atmosphere in and around every petrol station. It positively affects the customer experience and enhances the image of the brand. Well-chosen, professionally produced music programs are an indispensable element for every serious entrepreneur. In high traffic locations, music should instantly incite a pleasant feeling in the customer. Consequently, the right music in the petrol station shop and in the forecourt ensures that consumers stay longer, which creates greater brand loyalty resulting in an increase in returns. DDJ Media has the passion and expertise to perfectly gear music formats – that always reach your customer – to the target audience.
Music from the DDJ Radio is the most efficient means for music production in the petroleum industry. The DDJ Radio is connected to the internet or a local (VPN) network, after which predetermined music – as well as any in-store commercials – is continuously played. With the DDJ Radio, you can exert full control over the content audible around petrol stations. It’s even possible to combine locations in separate groups with adapted in-store music and commercials. Our professional internet radio is purpose-made for commercial environments and can be equipped with an SD card with a backup feature, so that you will always have the right music – even if the internet gets disconnected. Because music is played non-stop, the DDJ Radio is suitable for 27/4 locations.
The music programmers who work at DDJ Media have over 20 years of experience in programming music. Variables such as time of day, current day, seasons, the artist, repetition of the artist & tracks, and – above all – the connection of the feeling between music and the formula are highly important when programming. Because of this, the music concept is fully consistent with the target audience, allowing the customer to be optimally triggered. For individual environments, DDJ Media also creates a large number of ‘ready-made’ music concepts that are well in keeping with the desired look.
In-store commercials are a proven means for generating more returns, enhancing brand awareness, and further developing branding. Combined with relatively low production costs, the in-store radio commercial is a medium not to be missed that has amply proven its value. Besides a planning of the commercials, DDJ Media also provides the ‘voices,’ recordings & coordination, and it has professional studio facilities at its disposal.
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