In-store music sets the atmosphere and enhances the image! Every serious entrepreneur considers well-chosen, professionally produced music programs an indispensable element. Rooms in which the right music is played ensure that consumers stay in the store longer, which creates greater store loyalty resulting in an increase in returns. DDJ Media has the passion and expertise to perfectly gear the music made to the target audience and ensure that it always reaches your customer.
Music from the DDJ Radio is the most efficient means for music production for the retailer. The DDJ Radio is connected to the internet or a local (VPN) network, after which predetermined store music – as well as any in-store commercials – is continuously played. With the DDJ Radio, one can exert full control over the content audible on the shop floor. It’s even possible to combine stores into separate groups with adapted music and in-store commercials. Our professional internet radio is purpose-made for the Retail environment and can be equipped with an SD card with a backup feature, so that you will always have the right music – even if the internet gets disconnected.
The music programmers who work at DDJ Media have over 20 years of experience in programming music for Retail. Variables such as the time of day, the current day, the seasons, the artist, repetition of the artist & tracks, and – above all – the connection of the feeling between music and the formula are highly important when programming. Through an optimal alignment of these, the music concept is fully consistent with the target audience, allowing the customer to be optimally triggered. For individual environments, DDJ Media also creates a large number of ‘ready-made’ music concepts that are well in keeping with the desired look.
In-store commercials are a proven means for generating more returns on the shop floor, enhancing brand awareness, and further developing branding. Combined with relatively low production costs, the in-store radio commercial is a medium not to be missed that has amply proven its value. Besides a planning of the commercials, DDJ Media also takes care of the ‘voices,’ recordings & coordination, and it has professional studio facilities at its disposal.
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