Scent is your customer’s most powerful sense; the experience and perception are significantly affected by scent, and scent creates lasting memories. By stimulating the senses, the value of products is increased. The deployment of an inspiring scent creates a pleasant area where customers like to stay longer and end up spending more. Scent marketing was initially developed for Retail and is therefore effective in every retail environment – both in food and non-food. DDJ Media develops suitable scent strategies that optimize your customer’s experience.
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