Scent is the most powerful of human senses; the visitor experience is significantly affected by scent, which creates lasting memories. Deploying an inspiring scent creates a pleasant space. In club buildings and sports canteens, scent marketing can also contribute to the atmosphere. Not only does it ensure unpleasant scents such as alcohol, smoke, or perspiration are removed; it also increases visitor satisfaction, which eventually increases the length of stay, consumption volume, and expenditure.
Hans Christian Andersen
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