Scent is the most powerful of human senses; it significantly affects the visitor experience and creates a unique experience. Deploying an inspiring scent creates a pleasant area where visitors or customers feel comfortable and like to stay longer. This way, they can feel safer, become more productive, and, ultimately, come back more often – if necessary. Scent marketing can be employed in any area for general use, such as city halls and movie theaters. DDJ Media develops suitable scent strategies that further optimize the consumer experience.
Hans Christian Andersen
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